I'm a multi-disciplinary designer with a background in product, brand and motion design.
I embrace the spectrum of altitudes in design: from big-picture product strategy to the nuanced intricacies of motion design; from delving deep into user mental models to building polished prototypes.
Learning and lifelong discovery is at the core of my ethos. My interest in science, films and graphic narratives have greatly shaped my approach to design. In my free time, I like to watch films, read science-fiction, go for runs and draw storyboards for a future movie. Fun fact, I have a list of every movie I've watched since 2013.
Scroll some more to get to know me.
I went to design school with a vague desire of wanting to make comics. The common denominator of storytelling endures. As a product designer, I love that we shape the narrative arc of an experience.
Those are lines I live by from my favourite designer — GMUNK. Through design school after, I stumbled through evolving interests - motion design, typography, coding websites, designing interfaces. It all ties together in my practice as a product designer.
Some misc art over the years. Explore more
I was fortunate to collaborate with some amazing friends & leaders at Designit, Unacademy and Carnegie Mellon.
My focus shifted from just craft to deeply understanding user needs, refining my process with effective frameworks, and realizing how design can powerfully drive business outcomes.
The Grid is a side-project born out of a coding project at CMU. I played around with CSS Grid (later moved to Webflow) and made a personal, link-in-bio-ish dashboard. It's meant to be a starting point for conversations, hope to someday productize it.
Part of a small team building Skeema, a tool to improve online productivity by tackling tab overload and simplifying information collection on the web. Spun out of Carnegie Mellon's Knowledge Accelerator Lab, I've been part of the team as we've transitioned from a research project to a venture-backed startup.
At Unacademy, I worked with a lean product team to design Graphy, a platform for creators to build their knowledge businesses. I led the design on many key features from concept to implementation. I was also responsible for creating a design system and mentoring junior designers on the team.
Worked on product and brand design projects with diverse clients. Independently managed project scopes, timelines and project delivery. Collaborated with early-stage startups, design studios and contracted with large companies.
I designed digital solutions for enterprises across industries such as healthcare, financial services & FMCG. Some of the clients I worked with were India's National Stock Exchange, RoyalDSM and Cardinal Health. My work ranged from large-scale digital transformation initiatives to quick prototypes for pitches and design sprints.
Conceptualised, researched and led design on the Panjim Story, a walking tour guide app with multimedia stories. Collaborated with writers, historians and artists to develop content on the app.
